Why it exists
How people find a business has split into three places
Each one needs watching every week, and each one used to live in a different tool with a different login and a different idea of what a good result is.
Buyers ask AI first
More searches now end in an answer from ChatGPT, Gemini, Perplexity or Google’s AI Overview. If the business is not named there, it never makes the shortlist.
Local buyers pick from the map
For a local business, the three listings in Google’s map pack take most of the calls. Where a business shows up changes block by block across its service area.
Ad spend leaks quietly
Irrelevant searches, runaway budgets and campaigns that stop converting rarely announce themselves. Someone has to be watching every account, every day.
How it works
Four steps, repeated on a schedule for every client
Step 1
Set up the client
Record the business, its competitors, the real questions its buyers ask and the area it serves, then connect the ad accounts we manage for it.
Step 2
Collect on a schedule
On each client’s schedule the platform asks the AI engines those questions and scans the map pack across a grid around the business. Ad accounts are read nightly.
Step 3
Find what matters
Who was named, who was cited, where map position falls off, which spend bought nothing. Changes are compared over completed weeks, not single days.
Step 4
Act, then report
Fixes go through an approval queue before they touch an account. For AI answers and map rankings, the client gets a private report link that explains the results in plain language.
What is inside
Three modules, one platform
All three sit behind one login, so the team working a client can move from its AI answers to its map rankings to its ad accounts without switching tools.
AI Visibility
Is the business named when buyers ask AI?
- Asks ChatGPT, Google AI Overviews, Perplexity and Gemini the questions each client’s buyers actually ask, every week.
- Records whether the client was named, whether its pages were cited, and which competitors took the answer instead.
- Turns the gaps into recommendations: which pages to write or strengthen, and which sources the engines trust.
A stored AI answer
For same-day emergency care nearby, patients often recommend Harbor Dental, which keeps evening hours, and Bayshore Smiles, which accepts most insurance plans.harbordental.example
Local SEO
Where does the business show up on the map?
- Scans Google’s map pack at points on a grid around the business address, not from one spot.
- Keeps the full pack recorded at every point, so a single average never hides the neighborhoods where the business disappears.
- Shows which nearby areas are winnable and which are held back by distance alone.
A map pack scan
- Top 3
- Positions 4 to 10
- Position 11 or worse
- Not in the pack
Google Ads
Is every ad dollar doing its job?
- Finds wasted spend and irrelevant search terms, and checks that existing negative keywords are not blocking good ones.
- Tracks budget pacing against plan for every account and monitors accounts for problems overnight.
- Proposes fixes into an approval queue, and keeps a ledger of every change that was applied, by whom, and when.
The approval queue
- Add negative keyword “free dental clinic”Emergency Dental campaignApproveDismiss
- Add negative keyword “dental school jobs”Account-wide listApproveDismiss
- Lower daily budget, pacing ahead of planImplants campaignApproveDismiss
How it is different
Built around trust in the numbers, not the size of the dashboard
Most visibility tools sell a score. Mav Tools is built so that every figure a client sees can be explained, defended, and acted on.
Run by the people doing the work
Mav Tools is built and used by the team that manages the client’s ads and search presence. Paid, organic, local and AI work happens in one platform, so a finding in one channel can shape the others.
Evidence, not just a score
Every AI answer is stored word for word, and every number on screen carries a short line saying how it was measured: how many answers, over what window, as of when. A figure never travels without its conditions.
Honest about noise
AI answers vary from run to run. Client-facing numbers use a rolling four-week window over completed weeks only, and a move of less than 10 points is reported as stable rather than sold as progress.
Strict about what counts
A business counts as mentioned only when an answer names it. A bare link to its website is recorded as a citation, not a mention. Competitor names are tracked separately, never merged.
History that cannot be rewritten
When a client’s question set or competitor list changes, the platform starts a new version and draws a visible line on every trend, instead of quietly joining two different measurements into one line.
A person approves every change
Nothing is applied to an ad account automatically. Every proposed change waits for a person on the Mav Ads team, and everything applied is logged with who approved it and when. Alerts fire only when something is clearly wrong.
Who sees what
Three kinds of people use it, each with a different view
The Mav Ads team
Works every client from one home screen: what changed this week, what is waiting for approval, which accounts need attention.
Partners
Invited by name and scoped to the specific clients they work on with us. They see those clients and nothing else.
Clients
Never need an account. They receive a private link to a report written for them, which also prints cleanly to PDF.
Mav Tools is Mav Ads’ own platform
It is not sold as a product. Accounts are issued by invitation to the Mav Ads team and to partners we work alongside on specific clients. If you work with Mav Ads and need access, ask your contact there.